Crumbl was founded by two Mormon cousins in Utah and quickly grew into a $2 billion franchise. In this video, I break down how Mormon culture—especially the Word of Wisdom—helped shape Utah’s sugar-heavy food scene and fueled Crumbl’s viral success. I also explore the rise of soda shops, Mormon-owned businesses like Clearplay and DownEast, and the deeper cultural trends behind them. We’ll look at Crumbl’s founding, its ties to Mormonism, and the legal drama of the Utah cookie wars. This is a deep dive into how religious values can influence consumer habits and create entire industries. ~~~~~~~~ A few resources I mention in the video: *Crumbl wikipedia page: https://en.wikipedia.org/wiki/Crumbl_Cookies *Crumbl has $2 billion valuation: https://shorturl.at/DOnCH *Forbes article covering Crumbl’s founders: https://www.forbes.com/sites/simonemelvin/2025/03/02/how-crumbl-cookies-devoured-america/ *An analysis of how Crumbl grew so quickly: https://utahstatemagazine.usu.edu/business/a-craving-building-a-bakery-empire/ *Mormons baptize Holocaust victims: https://apnews.com/article/992dd887f7b948d0a08055dff0363aa4 *My explanation for baptisms for the dead: https://www.youtube.com/watch?v=bq8fFNBfSE8&t=1s *Catholic church no longer gives records to Mormon church: https://www.archbalt.org/vatican-letter-directs-bishops-to-keep-parish-records-from-mormons/ *The word of wisdom as seen in the Doctrine and Covenants: https://www.churchofjesuschrist.org/study/scriptures/dc-testament/dc/89?lang=eng *Why I believe there are so many Mormon influencers: https://www.youtube.com/watch?v=MGXggLIafrc *Ballerina Farm/Hannah Neelman blog: http://wetookthetrain.blogspot.com/p/about.html *CES Letter, a common document used to refute the Mormon church: https://read.cesletter.org/ *A deep dive on Utah’s cookie wars: https://utahstories.com/2024/01/utahs-cookie-wars/ *Crumbl cited for child labor: https://www.wral.com/11-crumbl-cookies-franchises-violate-child-labor-regulations/20640448/ ~~~~~~~~~~ Where to find me: *Patreon (ad free & bonus content): https://shorturl.at/8bpnw *TikTok: https://www.tiktok.com/@alyssadgrenfell?lang=en *Instagram: https://www.instagram.com/alyssadgrenfell/?hl=en *Blog: https://www.mormontruths.com *Email me: alyssadgrenfell@gmail.com ~~~~~~~~~~ Support my channel: *Patreon (ad free & bonus content): https://shorturl.at/8bpnw