'The woman Punjab knew by the suggestive moniker “Kamal Kaur Bhabhi” commanded an empire of attention: 4.2 lakh Instagram followers, 2.3 lakh YouTube subscribers, and 7.7 lakh followers on Facebook. She often posted about wanting a suitable groom, made risqué content, and used off-colour language while building an audience hungry for what she offered. Nearly 15 lakh people across platforms consumed Kumari’s work. Fifteen lakh people – overwhelmingly men – who enthusiastically liked, shared, and subscribed to her content. Only Kumari paid for it with her life,' writes Karanjeet Kaur, journalist, former editor of Arré, and a partner at TWO Design. Read the column here: https://theprint.in/opinion/kanchan-kumari-was-killed-for-giving-men-what-they-want-and-thats-the-real-obscenity/2660288/ --------------------------------------------------------------------------------------------- Exclusive content, special privileges & more – Subscribe to ThePrint for Special benefits: https://theprint.in/subscribe/ --------------------------------------------------------------------------------------------- Connect with ThePrint » Subscribe to ThePrint: https://theprint.in/subscribe/ » Subscribe to our YouTube Channel: https://bit.ly/3nCMpht » Like us on Facebook: https://www.facebook.com/theprintindia » Tweet us on Twitter: https://twitter.com/theprintindia » Follow us on Instagram: https://www.instagram.com/theprintindia » Find us on LinkedIn : https://www.linkedin.com/company/theprint » Subscribe to ThePrint on Telegram: https://t.me/ThePrintIndia » Find us on Spotify: https://spoti.fi/2NMVlnB » Find us on Apple Podcasts: https://apple.co/3pEOta8